Finding the right course after 10+2 was never an easy task for parents and their wards; instead, they have been experiencing a lot of confusion, dilemma, at times anxiety over this issue. Information in abundance & career guidance from unreliable channels (both formal and informal) are making this process even more complicated. Two key determining factors to be considered in this regard are,

1. a) Student’s strength and interest for a particular domain
2. b) Future prospect (to get employed or even for higher studies) of that particular field of study.

On both of these parameters, BBA can be a rewarding option after 10+2, especially for students who don’t opt for technical or engineering degree. BBA, as a course, is unique in terms of curriculum, exposure, and flexibility. Let us throw some light on BBA and some unique advantages it provides.

1. Career Opportunity: BBA is nowadays a well-recognized degree in the job market nationally, and even internationally, top recruiters across industries (like Banking, IT& ITES, Retail, Hospitality, Healthcare, Tourism, FMCG, etc.) are selecting candidates with BBA degree from reputed colleges.
2. Exposure: With a greater emphasis on internship, industrial training, and outreach programs in the curriculum, students get the right exposure on modern business practices & trends, which is beneficial for their career in the long term.
3. Flexibility: The curriculum is designed in such a way that students across different domains can find it interesting, and in some cases, can choose their preferred field of study.
4. Stepping stone for MBA: Though MBA is open for students from every field of study with a recognized bachelor’s degree, students with BBA have a distinct advantage over others in terms of familiarity with the curriculum. It provides a strong foundation in core business discipline.
5. Overall Personality Development: BBA is a comprehensive course that helps students develop managerial, communication, decision-making, and professional skills. Case study based pedagogy, presentations, internships, industrial visits, and interactions with industry experts allow for the enhanced opportunity of conceptual learning.

The right & early exposure to the study of management discipline helps the students prepare themselves for the real world and corporate issues. The field opens a vast arena of choices for future leaders and managers of the next generation. This is one of the potential career choices that every +2 student should consider. For further query and career guidance, visit www.daitm.org.in